Resume
Experience
Digital Strategist
2019 - Present
Bengaluru, Mumbai, IN
I currently work as a Business Consultant to help Adobe's clients in their digital marketing strategy, operations, and activation for them to develop a holistic omnichannel marketing program. Previously, I've been a part of the digital strategy group to support consultative sales by leading UI/UX research, data analytics, and marketing assessments projects. I've led teams to drive scale, efficiency, and quality for projects across BFSI, Media & Entertainment, Consumer Goods, and some B2B industries.
Manager - Digital
2018 - 2019
Pune IN
I was hired in BF Markets to help the marketing & IT teams operationalize marketing measurement and personalization tools. I helped setup Adobe Analytics and Adobe Target, train people to use these tools, and run effective marketing measurement programs.
eCommerce Manager
2016 - 2018
Mumbai IN
ICICI PruLife was my first employer. Here I was responsible for customer acquisition for one of the term insurance products through performance marketing campaigns. This involved a steep learning curve across digital marketing channels like SEO, SEM, email campaigns, online reputation management, content strategy, and affiliate marketing. I also implemented web analytics tools, and deployed primary research methods (FGDs and PIs) to understand consumer behaviour.
Education
2014 - 2016
TAPMI
PGDM Marketing
Manipal, India
I hold a post graduate diploma in management from T A Pai Management Institute, where I gained valuable skills in marketing management and IT.
2009 - 2013
Mumbai University
Bachelor in Engineering
Mumbai, India
At A C Patil College of Engineering, I studied Electronics Engineering with elective subjects from the field of telecommunications.
Professional Skillset
Team Leadership
Consulting
Communication
Problem Solving
Technical Skillset
Web Analytics - Adobe & Google
Adobe Experience Platform
UI/UX Primary Research
Adobe Target